Tate Gallery by Tube, by David Booth, 1987

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63 % of 100
The original artwork for this poster can be seen in the London Transport Museum. This poster was commissioned in 1987 as part of the Art on The Underground series. The campaign was established the previous year as a conscious attempt to re-establish the London Transport poster tradition. Tate Gallery by Tube, by David Booth of the agency Fine White line, was the most popular of the series and reproductions continue to sell all over the world. Harry Beck's design for a diagrammatic Underground map, which is still used today, was first published in 1933. Booth's witty adaptation of the diagram presents the principal Underground lines in paint, presenting a clever play on the word 'tube'.

Size: 20 X 30 inches (51 X 76 cm) approximately

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SKU
22231
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Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week. Printed on 170gsm silk paper.
Specification
Brand London Transport Museum
SKU 22231
Colour Cream
Station Pimlico
Poster Theme Museums & Galleries
Transport Mode Underground
Artist David Booth of Fine White Line Agency
Dimensions 20 X 30 inches (51 X 76 cm) approximately
Themes Underground
Orientation Portrait
Library reference 1987/204
Decade 1980
artist Booth
Size 20 X 30 inches (51 X 76 cm) approximately
Width (cm) 50.8
Credit David Booth
Date 1986
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