Logo For London D/R/E193 Poster

This poster was produced to celebrate a London Transport Museum exhibition on the roundel 'A Logo for London' that ran from September 2000 to April 2001. The roundel, the symbol of London’s public transport and a powerful icon of the city, is almost 100 years old. From its humble beginnings as a platform name board in 1908, the roundel has become a famous company trademark, providing a unified corporate identity for all London’s transport services - from trains and buses, stations and bus stops - to staff uniforms and publicity. Over the years there have been many attempts to redesign it – or even get rid of it completely. However, the roundel has survived into the 21st century to become one of the most recognised and imitated logos in the world.